The value of speed



One of the cultural differences between the likes of Google, Amazon, McKinsey, etc. and corporations (such as manufacturing companies) is SPEED.  The value of speed in your own personal quality and in a corporation’s culture cannot be overstated.

The likes of McKinsey perform information collection, analysis and then presenting findings in a highly compressed timeframe.  This enables them to deliver more in less time, and bill a lot more.  Google, Amazon, Apple Facebook and other successful companies – especially successful startups – have this ingrained into their culture.

I came across a very interesting post which highlights the value of speed.  In this post the writer claims that Speed is the ultimate business weapon, and speed is what makes Google successful.

Couldn’t agree more.

From the post, there are four main takeaways:

1. There is great value to making decisions quickly.  Think about this next time you procrastinate.

2. Very few decisions cannot be undone.  This goes with (a) above.  Decide quickly, and also understand that most decisions can be undone.  Deciding quickly gives you the chance to start early.  Then you can finish early.

3. Execution is key.  Talk is cheap.  Ideas are plenty.  Only execution matters.  If you can get (b) internalized, then you can get much better at execution.

4. Always think 2-3 steps ahead.   A culture of speed really helps in this.  The story of Apple’s Tim Cook in the post in this connection is very revealing.

I have always maintained that if you wish to be recognized as a potential superstar at work, then you should be seen as someone that FINISHES tasks.

Even better, you should be recognized as someone who finishes tasks QUICKLY.

The quality to develop is is speed.  Speed enables you to save time, take on even more tasks, and ultimately deliver a larger volume of results in a given time-frame.

Speed helps you to ACCOMPLISH things.

Here is another post by Mark Suster on how he is able to produce a LOT OF CONTENT!

His “technique” is that he STARTS, and then he FINISHES!

Once you internalize this concept in your own tasks, you can take it to direct and advise on others’ tasks, i.e. to lead effective teams!